Archive for the ‘Press Release’ Category

Simple Strap Goes On Tour

June 16, 2009


Editor’s Note: Here is a press release from Simple Strap.

June 17th 2009 

Simple Strap:: Store on Tour 


ByeKyle is taking the straps on the road. This “store” uses the Honor System and boasts lower price only available at the events. No person will be collecting money or watching for shoplifters. The only thing between you and a Simple Strap is…..yourself.  

The store is made from a repurposed board that held keys for a 1931 theater. It holds 26 Simple Straps and will be stocked with all the available colors.  

Store Tour 2009

6/20–Cowbell Challenge(Kenda Cup EAST) – Davidson NC

7/12–Walnut Creek Chimney Chase – Charlottesville VA

8/16–18 Hours on the Farm, Maidens VA

9/6—Shenandoah Mtn. 100, Stokesville VA 

For more tour dates go to

If you want Simple Straps at your event contact:

Gruppo Bici N.A. Introduces Designer Bicycle Bag Collections

June 11, 2009

Editor’s Note: Another press release for your pleasure……….


BOULDER, CO USA (June 11, 2009) Gruppo Bici N.A. announces today the release of designer bicycle pannier, shopper, seat bag, fixie top tube protector and tube sac collections by Canditalia S.r.l.

“We are excited to introduce a collection of designer bags for bicycles under the Canditalia brand,” says Gruppo Bici N.A. company spokeswoman D’Abria Versace. The designer bicycle bags by Canditalia include the B-Berry, Doppio G and Louie V, collections resembling Burberry, Gucci and Luis Vuitton fabrics, respectively.

“The designer vinyls are remnants, not considered first-quality or replica,” states spokeswoman Versace. “Instead of ending up in a landfill as waste, we are able to upcycle vinyls that do not meet the stringent requirements of the designer. Though the materials are two- to three-times the cost of non-designer vinyls, we consider the scenario a win-win.”

Introducing the collections in the United States, Gruppo Bici N.A. is offering wholesale pricing direct to consumers for a limited time. “We recognize that consumers are making purchases with economic forces in mind,” D’Abria Versace says. “As a result, we are offering wholesale pricing direct to consumers through July 4, 2009; this offer also applies to our Atala, Carraro and Umberto Dei bicycles while supplies last.”

An example of the bags mounted on a bike.

An example of the bags mounted on a bike.

“The Canditalia designer collection for bicycles is a fabulous way to dress-up any city, commuter, cruiser, fixie or townie bicycle, regardless of condition or vintage,” statess spokeswoman Versace. Canditalia designer bags for bicycles are not authentic, genuine or replica Burberry, Gucci or Luis Vuitton articles nor is the company making any related claim.

Distributed exclusively by Gruppo Bici N.A., all Canditalia bicycle accessories and bags are made in Italy and the United States. Canditalia accessories, bags, carriers and locks are available for purchase online at and should be available to consumers and retailers the first two-weeks of July 2009; the designer bicycle bag collection by Canditalia can also be seen on the Gruppo Bici N.A. company Blog at

Founded in 2005 by two Domus Academy students, Canditalia S.r.l. is a Milan, Italy-based company specializing in the design of bicycle accessories. Translating to “Candied Italy” or Italian Bicycle Candy, Canditalia products include vintage-style bicycle racks and locks, found on many Italian bicycles as original equipment, and a collection of designer bags for bicycles. Other accessories planned by Canditalia include messenger bags and school satchels, with future designs including the use of non-designer fabrics and vinyls.

Gruppo Bici N.A. is a Boulder, Colorado-based distribution company dealing exclusively in Italian bicycle products and publications. Gruppo Bici N.A. is the exclusive importer and distributor of Atala, BiciSupport, Carraro, Compagnia Editoriale, La Cuba and Umberto Dei bicycles, cycling products and publications in North America. Gruppo Bici N.A. also owns the worldmark and name of Canditalia and Cicli Italia, Italian bicycle companies that blend art with function in accessories and bicycles that epitomize timeless Italian style.

“Rocket Shower”: Commuter Friendly Product Now Distributed By Trek

June 11, 2009

Editor’s Note: This is a Press release from 10 Nine 8….

Rocket Shower® — the “Showerless” Body Cleaner — Now Being Distributed by Trek

Fredericksburg, Texas



The world of cycling has just gotten a whole lot cleaner, because now IBDs can conveniently get their Rocket Shower fix through Trek.

With Rocket Shower, no need to worry about shower facilities at work. A few quick sprays of Rocket Shower all over your body (yes, even “down there”) and you’re ready for the day. The spray-on, wipe-off formula quickly and effectively cleans and refreshes the body, cools the skin and helps prevent even the worse body odor. Simple. And effective.

“I’m really excited that Trek has decided to distribute Rocket Shower to its dealers,” says Linda DuPriest, founder of 10 Nine 8, the makers of Rocket Shower. “Trek’s ‘One World, Two Wheels’ program and its ‘Women Who Ride’ club are key in getting more people on bikes. I’m very happy to be a part of company that is so forward thinking and making an impact on the cycling culture.”

Rocket Shower removes one key obstacle for people looking to commute by bike: personal hygiene. Rocket Shower is formulated using witch hazel, citrus, mint, vitamin E and a trace amount of alcohol. Delivered via pump sprayer, the formula cleans by helping evaporate sweat and killing the bacteria that cause body odor. The lasting peppermint and grapefruit oils cool the skin and provide a fresh, clean feel and fragrance.

“I developed Rocket Shower after the office where I worked moved into a facility with no shower,” says DuPriest. “At first I just used the product myself everyday after riding to work, then other bicycle commuters started asking for it. Now it’s available to everyone.”

DuPriest, who worked as the advocacy director at Specialized for a decade, says Rocket Shower is very popular with women cyclists, bike commuters, and triathletes who work-out numerous times each day but don’t have the time to shower between exercises.

“I have found that once dealers try Rocket Shower they immediately see the benefits and order the product.”

Rocket Shower comes in non-aerosol spray bottle sizes of 8.5 oz., 4 oz., and 2 oz., which is perfect for airplane carryon. The 8.5 oz size is also available in a fine mist sprayer. For those who want to spare the landfill and reuse their Rocket Shower sprayers, gallon and quart bulk refill sizes are available. The Rocket Shower product line also includes three versions of the Jet PackTM, a complete clean-up kit that fits easily into a messenger bag, backpack, airline carryon or checked luggage.

All 10 Nine 8 products are available through Trek or at or 512/785-7751.

About 10 Nine 8
10 Nine 8 produces Rocket Shower, the portable shower in a bottle, and Jet Packtravel packs for those needing a complete portable “showerless” shower kit. For complete details go to at

Chris King To Host “Gourmet Century” In Oregon

June 7, 2009


From the lovely state of Oregon comes news of Chris King’s plans to host another event involving food. (For those of you that don’t know, Chris King is a food afficianado of the highest order, and a pretty dang good cook to boot!)

 Chris King will host his first Gourmet Century in Oregon on October 17th of

this year. Registration for the event opened Monday June

1st and is limited to 350 participants. Chris King would  enjoy having you attend the event and ride the

fantastic roads of his beloved home state of Oregon.

In previous years, The Gourmet Century has hosted riders with themes

such as Italian Cucina, Salsa!, Greek, Country French and Pacific

Rim. This year’s theme, which was  revealed on Monday, the opening of registration,  celebrates the

cuisine and culture of Spain. The event also benefits the Livestrong


Check out this link for more information:

The Big Wheeled Ballyhoo 2009

May 12, 2009

Guitar Ted Productions along with Twenty Nine Inches presents the Big Wheeled Ballyhoo 2009 . The event, which is a big excuse to get out your mountain bike, join a bunch of like minded freaks, and ride, is set to take place October 10th and 11th in the Sand Hills region of West Central Nebraska.



Nebraska? you say? Yes! The venue we have chosen is a great network of single track with hills and technical riding unlike any you will find anywhere else. It is a gem hidden in the Great Plains that only a few have ridden and we invite you to check into it. If you have further questions or are interested, click the link above and check it all out. Contact info can be found on The Big Wheeled Ballyhoo 2009 site.

Iron Horse Files Chapter 11

April 8, 2009


Iron Horse filed for Chapter 11 reorganization this past Tuesday after originally having originally filed Chapter 7 bankruptcy.  Read the full scoop at Bicycle Retailer.

CENTRAL ISLIP, NY (BRAIN)—A judge converted the Iron Horse Bicycle Company bankruptcy case from Chapter 7 liquidation to Chapter 11 reorganization on Tuesday.

Andrew Thaler, a newly appointed attorney for Iron Horse, filed a statement requesting the change on Monday in the Eastern New York District of U.S. Bankruptcy Court.

Three of Iron Horse’s Asian factories filed an involuntary petition for bankruptcy on March 2 in an attempt to recoup $5 million apparently owed to them by the bicycle company.

Thaler’s filing states that Iron Horse doesn’t contest the petitioning creditors attempt at relief under the bankruptcy code, but referred to a portion of the code that allows a debtor to convert a case from Chapter 7 to Chapter 11 at any time.

The judge agreed and the case will move forward as a Chapter 11. The deadline for a Chapter 11 plan and disclosure statement is August 4.

Also, this week, Cliff Weidberg filed an application for authorization to retain Thaler’s law firm, Thaler & Gertler, LLP, to represent Iron Horse in the Chapter 11 case.

Weidberg said he has paid the firm a $75,000 retainer—$50,000 of which came from his own pocket—and will pay all the firm’s other customary fees in exchange for advice, preparation of documents and representation in court.

Thaler & Gertler will also negotiate with creditors, preparing a plan of reorganization and taking the legal steps to carry out that plan.

According to the initial involuntary bankruptcy filing, Iron Horse owes a combined $5.14 million to Fairly Bike Manufacturing Co., Ltd, Shenzhen Bo-An Bike Co., Ltd and Acetrikes Bicycle Co.

According to former employees, Iron Horse stopped operations at its Holbrook, NY office in late January, although Weidberg said in a court document that the company continues to manage and operate its business.

Iron Horse is now known for their downhill style bikes on the market.  At any given time there has been well known riders riding their bikes to victory. As of the date of publication their website has not been updated since December 2008 and many important pages like, Riders, are not available.

Cannondale To No Longer Make Frames In The U.S.A.

April 2, 2009

In a story on Bike Biz written by Carlton Reid, it has been reported that Cannondale is going to cease frame building operations in Bethel, CT and will turn that facility into one of five “innovation centers” world wide. The production of Canondale bikes will be outsourced to Asia and will commece with the 2010 line up.

Following is a portion of the press release as put out by Dorel Industries, Cannondale’s parent organization:

New Innovation Center

Key to the Centers of Excellence strategy in North America are plans to consolidate all North American product development, marketing and business management functions for all four cycling brands (Cannondale, Schwinn, GT and Mongoose) to Bethel, CT within the newly named Cycling Sports Group (formerly the Cannondale Sports Group).

The Bethel location will be expanded into a world-class Innovation Center for all of Dorel’s Recreational/Leisure brands and products. This will help integrate brand teams to power innovation and to more fully capitalize on the unique potential of each of the CSG brands.

“Our vision is to create the most innovative and admired company in the recreation and leisure marketplace, and to become a global leader, which is why the Dorel segment was established in the first place,” said Robert Baird, President of Dorel’s Recreational/Leisure segment. “The strategy for transforming that vision into reality requires a unified, collaborative, and highly engaged workforce, relentlessly committed to innovation and supported by management in rapidly advancing the quality of the products and services we deliver. Dorel has acquired several top companies with superior product lines and some of the strongest brand equities in the recreation and leisure sector, including the acquisition of both Cannondale Bicycles and SUGOI Performance Apparel in early 2008.

“The Cannondale purchase led us to segment our bicycle business to provide best-in-class service to the distinct retailer categories. Mass market bikes are sold to consumers through Pacific Cycle, while high-end specialty retailers have been our channel of choice for premium and enthusiast bikes through CSG. Naturally, Cannondale and CSG are key components of our commitment to our Independent Bicycle Dealers (IBD) as we realize how critical IBDs are to the cycling community and to us. In addition to the plans outlined above, and to ensure we delight our customers with our distinctive brands, innovative products and impactful in-store programs, we are also consolidating our North American CSG operations to two locations from five.”

A new mission for Bedford

In addition to its global headquarters in Bethel, CT, CSG will create one of the best bicycle testing laboratories in the world at its facilities in Bedford, PA. CSG will also begin to focus its existing operations in Bedford on:

-final bicycle and Headshok assembly,
-CNC machining,
-testing and quality control,
-bicycle warranty repair
-inside sales/service, distribution and
-customer support/ administration (including a new call center on-site).

In shifting Bedford’s operations away from bicycle frame manufacturing by 2010, CSG will be able to take full advantage of the strengths and capabilities of the new Taichung, Taiwan-based Center of Excellence in manufacturing oversight, sourcing, testing and quality control. Therefore headcount at Bedford will be reduced from the current 300 employees to approximately 100 by the end of 2010.

The total cost of the overall re-organization plan is expected to be no more than US$4.5 million, the majority of which will be related to employee re-location and severance. These costs will be incurred over the course of 2009 and 2010. Once completed, the Company expects to realize annualized cost savings of up to US$4 million.

“Today is the beginning of a very exciting period for Dorel’s Recreational/Leisure business,” said Jeff McGuane, President CSG North America. Mr. McGuane, who has been with Cannondale since 1994 and most recently was President of CSG International, was named to his new post last month.

“We have realized significant benefits from identifying and acquiring strong brand leaders in the recreation and leisure industries, as well as driving organic growth from our existing businesses. However, for us to continue on our quest to remain competitive and to become the world’s premier provider in delivering the top recreation and leisure brands and products that consumers trust and want, we must continue to simplify and streamline our operations to help us drive forward. Creating the Center of Excellence in Bethel, consolidating our CSG resources within North America to two main locations, and leveraging the manufacturing resources at our Taiwan-based Center of Excellence are critical steps along the path of achieving our objective – becoming the global innovation leader in the recreation and leisure segment,” concluded Jeff.

April Fool’s is Over the Top

April 1, 2009

This is a distributor of bicycle parts that has several April Fool’s “new products” on their dealer site.




My all time favorite :


Bontrager’s April Fools

April 1, 2009

Press Release – Bontrager inForm® Technology Aids Armstrong’s Recovery



Lance Armstrong and Bontrager today released more details regarding Armstrong’s recent collarbone surgery. While it was previously reported that Armstrong’s right clavicle was screwed and plated back together after his March 23rd crash at the Castilla y Leon stage race in Spain, Armstrong and equipment sponsor Bontrager, jointly announced that he was the world’s first recipient of an inForm® CarbonClavicle™ Upgrade.

Originally slated to be released at the AAOS (American Academy of Orthopedic Surgeon) Convention May 18-24th in Las Vegas, Bontrager moved up the launch date of the inForm CarbonClavicle to aid the return of Armstrong to the peloton.

“The original intent of the Bontrager inForm line was to use medical research to aid us in creating better cycling contact points, such as saddles, shoes, and grips. But when we did the research into the most common cycling-related injuries, the broken collarbone proved to be an area where we could  actually help cyclists get back on the road sooner,” relates John Balmer, head of Bontrager Development.

The CarbonClavicle, available for both left and right shoulders in four male sizes and four WSD (Women’s Specific Design) sizes, is an actual carbon fiber replacement of the clavicle. Developed with the aid of Sports Medicine Specialist Dr. Mark Timmerman, a Bontrager consultant, the inForm CarbonClavicle has greater shock absorption, greater impact strength, and a greater tensile strength—all while being grams lighter than the OEM bone.


“The installation on Armstrong was completely coincidental. But I must admit, the Bontrager marketing team was doing high-fives when we heard about Lance’s crash. It really was a marketing god-send. I mean, could there have been a better way to launch the new Bontrager medical Upgrade line?” explains Chris Clinton, Bontrager Marketing Manager.

The installation procedure is substantially quicker than the conventional collarbone repair procedures of stabilizing, drilling and pinning, as this is a full replacement. Essentially, the broken bone is completely removed and the CarbonClavicle is anchored in place. Armstrong’s procedure took approximately 30 minutes and will reduce his recovery time from 3 weeks, to 5-7 days for the sutures to fully heal.

The delay in releasing details was due to an extended approval process with the UCI, which has now ruled that since this piece is structural yet provides only minor aerodynamic advantage over the traditional ‘bump’ of a healed broken clavicle, it falls with the current parameters of the UCI rules.

Future sponsorship plans include full support and pre-emptive upgrades for the full Trek-Livestrong U23 team. “These guys are early in their careers, and if averages apply to the team, we think we can prevent about ten or more future breaks across the 12 members of the team,” adds Clinton.

Backed by Bontrager’s best-in-industry 5-year warranty, inForm CarbonClavicles will be available through referrals from Trek and Fisher dealers exclusively. Retail prices will be set by the retailer.

For more information, visit Bontrager online at